Pnuma Outdoors: High-Performance Apparel for Hunters

Western bowhunters understand the need for quality apparel, but midwestern, eastern, and southern bowhunters seem to have missed the memo. This is largely due to the fact that many whitetail hunts are about as strenuous as a single hole of golf.

This doesn't mean there aren't times when the world of whitetails can get serious. When it comes to weather and physical demands, it certainly can. And when it does, a lot of us learn the true meaning of the word discomfort.

I can remember sitting on stand throughout the formative years of my bowhunting career and absolutely hating life if it grew bitterly cold, the wind started to really blow, or the clouds gathered and the rain started falling. My strategy of piling on some old sweatshirts and whatever camouflage clothing I had pilfered from my father's closet didn't do much to stave off the weather.

It was just a way of life that if I was going to hunt when conditions were less than stellar, I'd be miserable. It wasn't until much later in life that I started dabbling in quality base and outer layers. It was an absolute revelation to suddenly realize that it wasn't necessary to suffer while sitting on a December treestand in my home state of Minnesota.

These days, there really aren't too many reasons to experience that kind of misery while whitetail hunting considering the availability of quality duds.

Keys To Comfort

For a lot of diehard whitetail hunters, the key to comfort is staying warm. The ability to stave off the chills requires keeping Mother Nature at bay. This almost always involves blocking heat-sapping wind and keeping moisture from leaching in close to our skin.

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It's not only factors that are working their way in that can drop your temperature, however. Think about bundling up for a half-of-a-mile hike into your favorite rut-hunting setup. If you work up even a mild amount of perspiration, it won't take long before you've settled in and your activity level mimics that of an old stump before you'll start to feel cold. At least you'll feel cold if your base layer doesn't wick your sweat away quickly. Good clothing should work on multiple levels to keep you dry and comfortable, and if it doesn't, it's not good clothing.

A Second Mortgage?

Most of us understand that high-end apparel is a better option than bargain-basement duds, but what we also understand is that the good stuff carries heart-stopping price tags. For the average bowhunter, dropping $1000 for a single suit of camo is just not in the cards, even though it is that clothing that promises the real benefits of high-end technology.

This reality is the reason that Robinson Outdoors, makers of ScentBlocker clothing, set out to change the apparel game. The result? Pnuma Outdoors, a direct-to-consumer company that produces best-in-the-business hunting clothing without carrying eye-popping price tags.

Take, for example, their IconX Hunting Base-Layer Pant, which can be yours for $60. That's roughly half of what you'd pay for quality base layers in a big-box store, but get this - they also happen to feature SilverStrike anti-microbial odor control, a true athletic fit, Hydro-Wick high-performance hollow wicking fiber, and to top it off - they are guaranteed for life and ship completely for free no matter the size of your order.

Throughout the Pnuma lineup are equally good examples of top-end clothing that is truly affordable including the Selkirk All-Weather Hunting Jacket. The notable attributes of this jacket are many, but arguably the most important is its Moisture Vapor Transfer (MVT) rating of 120,000.

This number might not mean anything to you yet, but here is the lowdown - the higher the MVT rating, the drier and more comfortable you'll be because it is a direct measure of breathability of a garment. Most garments on the market offer far less than half of the Selkirk's MVT rating, which makes it a no-brainer choice for not only whitetail hunting, but any destination hunt where mountains or extreme weather conditions are expected.

Look & Fit

It's not enough that your chosen apparel keeps you insulated from the elements, because it should also fit and look the part. This is why Pnuma's clothing features True Fit, which means you'll get a 30-day True Fit trial period to see if your choices fit exactly the way you want them to. If they don't, send them back and you'll receive a full refund. It's that simple.

Of course, none of this matters if you're not happy with how Pnuma looks camo-wise in all of your hunting situations. Fortunately for consumers, the minds behind Pnuma thought of that as well, with the result being the Pnuma Terra camouflage pattern.

Designed off of the color-specific eyesight of wildlife, Terra was created off of a larger scale to cut down on the number of repeats on each specific piece of gear. To ensure that it blends in with all surroundings, Terra also features warm, organic colors that work to form a multi-layered, soft-at-the-edges background that creates illusion and depth at all distances.

If you're interested in donning truly high-tech, perfectly fitting gear that will keep you comfortable throughout all hunts and scouting trips, check out Pnuma. This may be the most customer friendly apparel company to ever hit the hunting market with its offerings that are like paying for a resident whitetail license only to realize that it's also good for one nonresident bighorn sheep tag in the state of your choice.

Or in other words, it's like the deal of the century.