Waiting for the Archery Trade Association (ATA) Show each January is like waiting for Christmas morning—eager anticipation builds as bowhunters everywhere wait to see what presents are left under the tree.
But as important as the presents themselves are, there’s a lot to say about the wrapping. In a word, it’s about presentation.
At the 2013 ATA Show in Louisville, Ky., Bowhunter was on hand to watch as all the big players revealed their flagship products for the new year. And there was a lot to see, as companies like BowTech pulled out all the stops for their new Experience bow. Custom built motorcycles, a country music concert and free tattoos were just part of the ensemble for their new product launch.
As a part of our exclusive coverage of the 2013 ATA Show, we’ve put together five great marketing campaigns that made it to the trade show floor.