Waiting for the Archery Trade Association (ATA) Show each January is like waiting for Christmas morning—eager anticipation builds as bowhunters everywhere wait to see what presents are left under the tree.
But as important as the presents themselves are, there’s a lot to say about the wrapping. In a word, it’s about presentation.
At the 2013 ATA Show in Louisville, Ky., Bowhunter was on hand to watch as all the big players revealed their flagship products for the new year. And there was a lot to see, as companies like BowTech pulled out all the stops for their new Experience bow. Custom built motorcycles, a country music concert and free tattoos were just part of the ensemble for their new product launch.
As a part of our exclusive coverage of the 2013 ATA Show, we’ve put together five great marketing campaigns that made it to the trade show floor.
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BowTech
Like most years, BowTech went out of the way to make its presence felt at the 2013 Archery Trade Association (ATA) Show in Louisville, Ky. With the Locash Cowboys on hand for a 30-minute rockin' concert, a custom built Harley Davidson to escort the new Experience bow into the limelight and a big screen countdown clock center stage, the real question is, what didn't BowTech do?
If you think they forgot about having a pair of tattoo artists there to engrave anyone who wanted with a free BowTech graphic, you'd be wrong. They did that too. And yes, there were plenty of takers. If each year is bigger and better than the next, what does 2014 have in store?
Easton Archery
Easton Archery was another company that brought in the big guns, with walls of arrows artistically arrayed, couches in the center of their pad and the company of three olympic heroes—the silver medal U.S.A. archery team.
Easton welcomed Jake Kaminski, Brady Ellison and Jacob Wukie to show off their silver medals and talk archery with a pretty sizable crowd. It probably didn't hurt that Easton also had a stable of great new arrows to show off, including the HEXX and da'Torch, which are as visually pleasing as accurate.
PSE
When you bring in a full-size semi trailer that's decked out with every bow tool under the sun and fully covered in state-of-the-art graphics, you tend to catch a few eyes.
PSE was on hand to reveal their DNA and Prophecy bows, which according to them are some of the fastest and smoothest yet. Great bows, great people, a great big semi trailer and a great marketing campaign for 2013.
ScentBlocker
Although bowhunters don't usually spend too much time hanging around fashion runways, they did this year at the 2013 ATA Show. That's because ScentBlocker brought a cast of models and a full-size runway to show off their new line of clothing for 2013.
Fresh in the mix was the SpiderWeb bibs, which integrate the Tree Spider harness system into a ScentBlocker bib. It may not have been a fashion show in Milan, but it was impressive nonetheless.
Wildgame Innovations
Not only did Wildgame Innovations unleash the new Razor Series trail cameras, they also brought a custom built motorcycle that would make any bowhunter drool. Fender wells made out of arrows, a chrome rack to adorn the front handlebars and a camo/blaze orange paint job—what's not to like?
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5 Best Marketing Campaigns for 2013
© 2013 InterMedia Outdoors
