Waiting for the Archery Trade Association (ATA) Show each January is like waiting for Christmas morningâ€”eager anticipation builds as bowhunters everywhere wait to see what presents are left under the tree.
But as important as the presents themselves are, there’s a lot to say about the wrapping. In a word, it’s about presentation.
At the 2013 ATA Show in Louisville, Ky., Bowhunter was on hand to watch as all the big players revealed their flagship products for the new year. And there was a lot to see, as companies like BowTech pulled out all the stops for their new Experience bow. Custom built motorcycles, a country music concert and free tattoos were just part of the ensemble for their new product launch.
As a part of our exclusive coverage of the 2013 ATA Show, we’ve put together five great marketing campaigns that made it to the trade show floor.
If you think they forgot about having a pair of tattoo artists there to engrave anyone who wanted with a free BowTech graphic, you'd be wrong. They did that too. And yes, there were plenty of takers. If each year is bigger and better than the next, what does 2014 have in store?
Easton welcomed Jake Kaminski, Brady Ellison and Jacob Wukie to show off their silver medals and talk archery with a pretty sizable crowd. It probably didn't hurt that Easton also had a stable of great new arrows to show off, including the HEXX and da'Torch, which are as visually pleasing as accurate.
PSE was on hand to reveal their DNA and Prophecy bows, which according to them are some of the fastest and smoothest yet. Great bows, great people, a great big semi trailer and a great marketing campaign for 2013.
Fresh in the mix was the SpiderWeb bibs, which integrate the Tree Spider harness system into a ScentBlocker bib. It may not have been a fashion show in Milan, but it was impressive nonetheless.
Click here for more ATA Show coverage.