Waiting for the Archery Trade Association (ATA) Show each January is like waiting for Christmas morning—eager anticipation builds as bowhunters everywhere wait to see what presents are left under the tree.
But as important as the presents themselves are, there’s a lot to say about the wrapping. In a word, it’s about presentation.
At the 2013 ATA Show in Louisville, Ky., Bowhunter was on hand to watch as all the big players revealed their flagship products for the new year. And there was a lot to see, as companies like BowTech pulled out all the stops for their new Experience bow. Custom built motorcycles, a country music concert and free tattoos were just part of the ensemble for their new product launch.
As a part of our exclusive coverage of the 2013 ATA Show, we’ve put together five great marketing campaigns that made it to the trade show floor.
<h2>BowTech</h2>Like most years, <a href="http://www.bowtecharchery.com/" target="_blank">BowTech</a> went out of the way to make its presence felt at the 2013 Archery Trade Association (ATA) Show in Louisville, Ky. With the Locash Cowboys on hand for a 30-minute rockin' concert, a custom built Harley Davidson to escort the new Experience bow into the limelight and a big screen countdown clock center stage, the real question is, what didn't BowTech do? <p> If you think they forgot about having a pair of tattoo artists there to engrave anyone who wanted with a free BowTech graphic, you'd be wrong. They did that too. And yes, there were plenty of takers. If each year is bigger and better than the next, what does 2014 have in store?
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