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Mathews Launches 2025 Bow and Accessory Lineup

Gear

Mathews Launches 2025 Bow and Accessory Lineup

It's launch day 2025 for Mathews and Editor-In-Chief Christian Berg gives you a first look at the brand new LIFT X. The new flagship model builds on last year's top-selling LIFT platform. Available in two versions — the LIFT X 29.5 and LIFT X 33 — both incorporate a trio of new features. They include Limb Shift Technology, ARC7 Limb Technology and BOND grips, and Berg touches on each of them in this video.

Bowhunting

Think Differently When Hanging Treestands

Bowhunting

Think Differently When Hanging Treestands

How often do we consider the wind when hanging our treestands? Almost always! That's a good strategy, except for the fact that we're not hunting the wind — we're hunting deer. With the benefit of Ozonics, it gives us the opportunity to think about where we need to be in order to best hunt our target bucks, even if that means we're not in the perfect place for a particular wind.

Bowhunting

Hunting the Right Way

Bowhunting

Hunting the Right Way

The right stand, on the right day, with the right wind — that's when success tends to occur. But what if you only have a few select days to hunt because of work, family activities, life events, etc. and the wind is all wrong? That's where Ozonics can come into play. Bowhunters can do more than good if they hunt certain stand sets in the wrong wind. An Ozonics unit, however, is just what the doctor ordered to continue hunting the “right way” — even at the wrong time!

Bowhunting

How to Hunt Small Acreage All Season

Bowhunting

How to Hunt Small Acreage All Season

When it comes to hunting small properties, our success can be boiled down to how much pressure we put on it. And most of the pressure, Cole Tanner explains, is the scent that we produce — and leave behind — in the field. While we're constantly trying to pattern deer, these odors actually allow the deer to pattern us. On smaller properties, our margin of error is razor-thin, so we need to adjust our strategy accordingly.

Gear

Do Animals Smell Ozone?

Gear

Do Animals Smell Ozone?

Ozonics' Cole Tanner tackles one of the most frequently asked questions the company receives. His in-depth answer is that while animals can indeed smell ozone, there's a very limited opportunity to do so. In our experience, even if deer do recognize that something is a bit different, they simple won't see it as a threat. Our entire staff has trusted Ozonics on our hunts for many years, and we can't begin to tell you how many swirling wind situations their units have guided us through.

Bowhunting

Baseball & Bowhunting with Ben McDonald

Bowhunting

Baseball & Bowhunting with Ben McDonald

Sr. Digital Editor Drew Pellman talks bowhunting — and a little bit of baseball — with Ben McDonald, the No. 1 overall pick in the 1989 Major League Baseball draft by the Baltimore Orioles. McDonald, who is a diehard bowhunter, currently serves as a color commentator for the Orioles on MASN. Inside the hunting community, he has a longstanding relationship with Realtree and has enjoyed many hunts with Bill Jordan and family for many years.

Gear

30 Years of TenPoint Crossbows!

Gear

30 Years of TenPoint Crossbows!

TenPoint Crossbows reached a significant milestone recently — 30 years in business! With over one million crossbows shipped since 1994, TenPoint has always been at the forefront of crossbow innovation, and the company shows no signs of altering that path anytime soon.

Gear

APX — The Newest Pattern From Realtree

Gear

APX — The Newest Pattern From Realtree

Jim McGinn, VP of Marketing at Realtree, shows off the latest camouflage pattern from this industry giant. The new APX pattern is an all-purpose pattern that will help you blend into your surroundings whether you're in a treestand hunting whitetails, or bellycrawling your way into range of a mule deer out West. It took years to develop APX, a pattern that met the strict standards of Realtree Founder, Bill Jordan, and it will meet your standards as well.

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