New Women's Gear for 2025

There are more gear options specifically designed for women than ever before. Here are some of the best!

January 08, 2025 By Emily Kantner

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With an exciting new lineup of dedicated gear, women have more options than ever to create a perfectly fitted bowhunting kit in 2025.

KUIU Women's StrongFleece 190 Zip-T

ata2025-women-kuiu — KUIU Women's StrongFleece 190 Zip-T

For an added layer of warmth and protection in brushy terrain, KUIU’s StrongFleece 190 Zip-T is designed with Toray hardfaced Karuishi fleece, providing comfortable insulation that resists snags. The breathable mid-layer features a thumbhole for easy layering and a drop-back hem for extra coverage. A DWR treatment resists water, while Makspec odor control fights bacteria to eliminate scent from the moisture-wicking fabric. The StrongFleece 190 Zip-T is constructed for bowhunting maneuverability, with articulated sleeves and a continuous underarm panel. Packable and lightweight, it’s available in KUIU’s camo or solid colorways.

MSRP: $129 | kuiu.com

DSG Ava 3.0 Jacket & Pant

ata2025-women-dsg — DSG Ava 3.0 Jacket & Pant

DSG Outerwear launched its versatile Ava 3.0 line in Realtree APX camo for the ultimate stealth when bowhunting 20 feet up in cool weather. The jacket features an adjustable, removable hood and adjustable cuffs for a tailored fit as well as drop-in pockets with a hidden snap closure for keeping essentials within reach. The pants sport a removable device pouch and an adjustable inseam for a custom setup. Both pieces are constructed with windproof softshell fabric with a durable water repellent exterior for protection from the elements. The Ava 3.0 line is finished with Agion Active XL technology to combat odor and neutralize scent in the field. In addition to Realtree APX, the jacket and pant set is available in a variety of camo options in sizes XXS-5XL.

MSRP: $169.99 (jacket); $169.99 (pant) | dsgouterwear.com

LaCrosse Trailbreaker GTX

ata2025-women-lacrosse — LaCrosse Trailbreaker GTX

Engineered to be the multitool of boots, the Trailbreaker GTX features multi-directional outsole lugs to flex on any terrain and provide traction in unpredictable conditions. The boots are constructed with an abrasion-resistant polyester upper for durability and a GORE-TEX lining for breathable protection from moisture. A rubber mud guard boosts long-lasting performance, while a thick EVA midsole offers added shock absorption for traversing the backcountry. Tipping the scales at just over 2 pounds per pair, lightweight Trailbreaker GTX boots are available uninsulated for the early season or with 1000G Thinsulate Ultra for cold-weather hunts.

MSRP: $199.95 (uninsulated); $219.95 (insulated) | lacrossefootwear.com

Elite Archery Allure

ata2025-women-elite — Elite Archery Allure

Built to fit female bowhunters without sacrificing performance, the Allure boasts Elite Archery’s flagship features, including S.E.T. technology for simplified microtuning and a precision grip for consistent hand placement. The SPX cam system allows for dialed-in draw length customization from 23-28.5 inches and let-off up to 90%. The Allure weighs in at 4 pounds at 31 inches axle-to-axle and generates speeds up to 340 fps with a 6.25-inch brace height. Available in 40-, 50-, and 60-pound draw weights, the smooth-shooting Allure perfectly suits a woman’s smaller frame for deadly accuracy.

MSRP: $1,249.9-1,349.99 | elitearchery.com

Sitka Women’s Ascent Pant

ata2025-women-sitka — Sitka Women’s Ascent Pant

The lightweight Ascent Pant is designed for comfortable performance while warm-weather bowhunting. Cordura nylon provides airtight durability along with four-way stretch for traversing tough terrain. The low-profile construction features a no-fly front with a built-in belt for unmatched comfort and contoured ankles to eliminate bulk. Mesh-backed pockets and breathable fabric allow for maximum airflow, and Polygiene technology eliminates odor-causing bacteria. Ideal for early-season pursuits, the Ascent Pant is available in both camo and solid styles.

MSRP: $199 | sitkagear.com

During all-day sits in the heart of winter, the ThermoNeutral 800 Fill Down Hooded Jacket combines extreme weather resistance and insulation for dry warmth no matter the conditions. DWR-treated organic duck down enhanced with Activ-dri down maintains performance in cold, wet weather. PrimaLoft Gold provides added protection in frigid temps, while Quantum 40D ripstop stands up to the harshest terrain. The packable, lightweight jacket is equipped with convenient pockets and design features that allow for an increased range of motion. Elastic in the hem, hood, and sleeves creates a secure fit that locks out cold. The ThermoNeutral 800 Fill Down Hooded Jacket is 100% sourced and made in the United States.

MSRP: $389 | forloh.com

Prois Tintri Lightweight Ponytail Balaclava

ata2025-women-prois — Prois Tintri Lightweight Ponytail Balaclava

Dedicated to developing the best gear for women, Prois eliminated the struggle of stuffing hair into a facemask with its versatile ponytail balaclava featuring a slot to accommodate longer hair. The lightweight design is constructed with four-way Proi-Stretch technology for maximum comfort and next-to-skin softness. The moisture-wicking fabric provides quiet stealth and quickly dries when wet. It can be used as a beanie, neck gaiter, or balaclava for customized coverage in mild to cold conditions. Weighing in at just 2.4 ounces, the Tintri Lightweight Ponytail Balaclava is available in camo or solid options.

MSRP: $39.99 | proishunting.com

Gear

TenPoint TX28

Gear

Mathews Launches 2025 Bow and Accessory Lineup

Gear

Mathews Launches 2025 Bow and Accessory Lineup

It's launch day 2025 for Mathews and Editor-In-Chief Christian Berg gives you a first look at the brand new LIFT X. The new flagship model builds on last year's top-selling LIFT platform. Available in two versions — the LIFT X 29.5 and LIFT X 33 — both incorporate a trio of new features. They include Limb Shift Technology, ARC7 Limb Technology and BOND grips, and Berg touches on each of them in this video.

Bowhunting

Think Differently When Hanging Treestands

Bowhunting

Think Differently When Hanging Treestands

How often do we consider the wind when hanging our treestands? Almost always! That's a good strategy, except for the fact that we're not hunting the wind — we're hunting deer. With the benefit of Ozonics, it gives us the opportunity to think about where we need to be in order to best hunt our target bucks, even if that means we're not in the perfect place for a particular wind.

Bowhunting

Hunting the Right Way

Bowhunting

Hunting the Right Way

The right stand, on the right day, with the right wind — that's when success tends to occur. But what if you only have a few select days to hunt because of work, family activities, life events, etc. and the wind is all wrong? That's where Ozonics can come into play. Bowhunters can do more than good if they hunt certain stand sets in the wrong wind. An Ozonics unit, however, is just what the doctor ordered to continue hunting the “right way” — even at the wrong time!

Bowhunting

How to Hunt Small Acreage All Season

Bowhunting

How to Hunt Small Acreage All Season

When it comes to hunting small properties, our success can be boiled down to how much pressure we put on it. And most of the pressure, Cole Tanner explains, is the scent that we produce — and leave behind — in the field. While we're constantly trying to pattern deer, these odors actually allow the deer to pattern us. On smaller properties, our margin of error is razor-thin, so we need to adjust our strategy accordingly.