Skip to main content

Fred Bear & Primos Announce Agreement

Hunting Call Innovator Will Primos and Fred Bear® Archery Announce 10-Year Agreement at ATA 2006.


ATLANTA, GA-- JANUARY 5, 2006-- Fred Bear® Archery and Primos Hunting Calls today finalized a long-term 10-year agreement with a ceremonial contract signing during the Archery Trade Association (ATA) conference and show in Atlanta.


On hand for the history-making event was Primos Hunting Calls founder and president, Will Primos, and Jim Allshouse, president of Escalade® Sports, parent company of Fred Bear® Archery.

"Today will cement months of discussion with Will and the Primos team, whose reputation as the world premier manufacturer of hunting calls and equipment along with his number-one rated Truth® About Hunting television show, Truth® video series and Team Primos pro staff is a natural fit for the archery innovation, history and ethical truths promoted by our company founder, the legendary Fred Bear," said Allshouse.

The trail blazed by the late Fred Bear, considered the father of modern bowhunting, admittedly was a major influence in Primos1 decision to partner with his namesake company, Fred Bear® Archery. The decade-long agreement that will establish the following:

--Fred Bear® Archery will become the sole provider of hunting bows for all Primos television (title archery equipment sponsor), video and pro staff.


--Starting in the Fall of 2006, Fred Bear® Archery will introduce the "Team Primos Series" of hunting bows for the 2007 product season.

--Fred Bear® Archery will be licensed to feature "Team Primos Approved Products."

"Fred Bear and Will Primos are really kindred spirits, sharing a code admired by hunters and outdoorsmen around the world," commented Allshouse.


"Hunting ethics and conservation were really pioneered by Fred, who became a national advocate for both. Will, through his "100 Percent Fair Chase" slogan and equally well-known environmental and conservation concerns, is carrying on in Fred1s footsteps. We are delighted to have him with us for the next decade."

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Tree Saddle Hunting: Tree Climbing with an Aider

Tree Saddle Hunting: Tree Climbing with an Aider

Go farther, hunt deeper, and trek lighter while enjoying all-day comfort with the newest tree saddle hunting gear and tactics.

Canyon Ranch Roundup Part 2

Canyon Ranch Roundup Part 2

Bowhunter TV's Derek Mleynek and Equipment Editor Tony J. Peterson head to Texas for a late-season mixed bag hunt in a truly target-rich environment.

Early Season Kentucky Whitetail Bowhunt

Early Season Kentucky Whitetail Bowhunt

Christian Berg begins the scouting process in Kentucky on his first whitetail hunt of the season.

Tree Saddle Hunting: Best Tree-Climbing Sticks

Tree Saddle Hunting: Best Tree-Climbing Sticks

Sectional sticks are the most popular tree-climbing method among saddle enthusiasts because sticks are safe, effective, easy to use, and you only have to hang three or four of them to reach heights of 17-22 feet if you add a lightweight climbing aider.

See More Popular Videos

Trending Articles

A recent study examines what does look for when choosing a mate.Does Antler Size Really Matter To Does? Whitetail

Does Antler Size Really Matter To Does?

C.J. Winand

A recent study examines what does look for when choosing a mate.

The advantages to using a binocular bivy system are many, and they go well beyond providing full protection for your glass.Why You Should Use A Binocular Bivy System Field Tools

Why You Should Use A Binocular Bivy System

Joe Bell

The advantages to using a binocular bivy system are many, and they go well beyond providing...

If you desire peak performance from your hunting bow, learn these skills.Bow-Tuning Techniques for Peak Performance Bows

Bow-Tuning Techniques for Peak Performance

Joe Bell

If you desire peak performance from your hunting bow, learn these skills.

A simple, classic steak and French fries duo gets a wild makeover with this Elk Venison Steak-Frites Recipe.Elk Venison Steak-Frites Recipe Recipes

Elk Venison Steak-Frites Recipe

Jenny Nguyen-Wheatley

A simple, classic steak and French fries duo gets a wild makeover with this Elk Venison...

See More Trending Articles

More Industry

Ulmer hits another major milestone with latest September harvest.Randy Ulmer Surpasses 5,000 Inches of Muley Mass Industry

Randy Ulmer Surpasses 5,000 Inches of Muley Mass

Staff reports

Ulmer hits another major milestone with latest September harvest.

Bowhunter Says Goodbye to John "Maggie" McGee Industry

Bowhunter Says Goodbye to John "Maggie" McGee

M.R. James - October 25, 2017

"I am not a famous person in any way, shape, or form. I have never won any major archery

Bowhunter staff acknowledges passing of longtime editor Dwight Schuh.A Bowhunting Icon, Dwight Schuh, Passes Industry

A Bowhunting Icon, Dwight Schuh, Passes

Staff reports - February 06, 2019

Bowhunter staff acknowledges passing of longtime editor Dwight Schuh.

Bowhunter Publisher Jeff Waring honors Wildlife Research Center co-founder John Burgeson and salutes the company for 35 strong years!Thankful for 35 Years of Scent Science Industry

Thankful for 35 Years of Scent Science

Jeff Waring - November 18, 2018

Bowhunter Publisher Jeff Waring honors Wildlife Research Center co-founder John Burgeson and...

See More Industry

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE Arrow

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Bowhunter App

Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Phone Icon

Get Digital Access.

All Bowhunter subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now