Genesis Archery was on hand at the 2014 Mathews Retailer Show in Wisconsin Dells, Wisc., for the release of its newest compound bow, the Genesis. Featuring a single cam patented technology, machined aluminum riser, composite limbs and Zebra Strings, the Genesis is highly accurate while reducing noise and recoil. One of the unique features is the "Zero let-off" technology, meaning there are no specific draw lengths. This makes it an ideal choice for the entire family, as anybody can shoot this bow without any adjustment. The Genesis Bow is available now, and has a suggested retail of $149.