It Was A Mix Up — Big Time!

It Was A Mix Up  —  Big Time!

Consider this something of a pre-emptive strike.

Those of you who subscribe to Bowhunter Magazine, or buy it on the newsstand, will see something in our June "Gear Special" issue that may seem out-of-place. You will discover a full-page ad on page 27 that shows a crossbow.

I wanted to jump right out front, before this issue gets to our subscribers, and assure everyone that this was a miscommunication and an oversight. We screwed up. How does that happen? Well, in this digital world things happen quickly and often with a simple click. The ad features a Trijicon ACOG bowsight that was designed for crossbows — not the compound bow AccuPin sight, which we covered on page __ of the issue — and which had launched in this magazine a year ago.  Trijicon's new ACOG crossbow sight ad ran recently in our sister publication, Petersen's Bowhunting. Late in the production process, after most of us had turned our attention to the July issue, Production loaded up the ad and we didn't pick it up in digital proofing. When we saw advanced copies, we started looking for the defibrillators.

Why is this a big deal? Because, at Bowhunter Magazine we do not cover crossbows and we don't run hunting stories that include the use of crossbows. Why? Well, put simply, for the exact same reason we don't run ads or stories about fly fishing, kayaking, or home decorating. We only do what we do — cover bowhunters and bowhunting.


We have nothing against crossbows. If you want to hunt with a crossbow and they are legal, have at it and have fun. Trijicon's new crossbow sight is top of the line. But, if you want to read about crossbows you'll have to go elsewhere, such as Petersen's Bowhunting and other publications.


This certainly has nothing to do with Trijicon. They make outstanding products, including precision targeting systems that help save the lives of our troops. We simply had a misstep that went unnoticed before the magazine was printed. I'm still not clear how this happened but as editor, it's on me.


The most important thing for all of you to know is that this doesn't signal any change in our editorial policy at Bowhunter Magazine. We are a bowhunting-only publication that covers hunting with compound and traditional bows.  I wanted to make that clear before the deer droppings hit the fan.

Thank you for understanding.

Recommended for You

Check out our top picks for the year's best new bowhunting packs! ATA Show

New Hunting Packs for 2019

Brian Strickland - January 10, 2019

Check out our top picks for the year's best new bowhunting packs!

A simple, classic steak and French fries duo gets a wild makeover with this Elk Venison Steak-frites Recipe. Recipes

Elk Venison Steak-frites Recipe

Jenny Nguyen-Wheatley

A simple, classic steak and French fries duo gets a wild makeover with this Elk Venison...

From fixed to hybrid to mechanical, we've rounded up the best new broadheads from the 2019 ATA Show. ATA Show

Best New Broadheads for 2019

Brian Strickland - January 10, 2019

From fixed to hybrid to mechanical, we've rounded up the best new broadheads from the 2019 ATA...

See More Recommendations

Popular Videos

Bowfishing with the Boys from Muzzy

Bowfishing with the Boys from Muzzy

Curt Wells joins Andy Cardwell and Mark Land of Muzzy for some exciting nighttime bowfishing action in Kentucky.

Spot-and-Stalk Texas Hog Bowhunt

Spot-and-Stalk Texas Hog Bowhunt

Bowhunter Equipment Editor Tony J. Peterson spot-and-stalks hogs and whitetails in Texas.

Early Season Kentucky Whitetail Bowhunt

Early Season Kentucky Whitetail Bowhunt

Christian Berg begins the scouting process in Kentucky on his first whitetail hunt of the season.

See more Popular Videos

Trending Stories

Here's how to choose vanes that will yield the best accuracy, forgiveness, and trajectory. Arrows & Broadheads

What Are the Best Vanes For Hunting?

Joe Bell

Here's how to choose vanes that will yield the best accuracy, forgiveness, and trajectory.

Follow this advice before embarking on your first hunt! Big Game

Beginner's Guide to Bowhunting Mule Deer

Ron Niziolek

Follow this advice before embarking on your first hunt!

With May comes an opportunity to re-think turkey bowhunting strategies. Turkeys

Spring Gobbler Reset: How to Bowhunt Turkeys in May

Tony J. Peterson

With May comes an opportunity to re-think turkey bowhunting strategies.

See More Stories

More Stories

As hunters, we need to give the respect we want to receive from others. Stories

Respect for the Hunt & Other Hunters

Dwight Schuh

As hunters, we need to give the respect we want to receive from others.

Emily Schuh Berriochoa details her father's final harvest. Stories

The Last Stand: Dwight Schuh's Final Buck

Emily Schuh Berriochoa

Emily Schuh Berriochoa details her father's final harvest.

My family and I are opportunity hunters. No matter the species, if there is an open season, odds Stories

Hunting Seasons Are Full of Life Lessons

Fred Eichler - December 15, 2017

My family and I are opportunity hunters. No matter the species, if there is an open season,...

See More Stories

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.