January 22, 2014
Prime was on hand at the 2014 ATA Show in Nashville, Tenn., for the release of its newest compound bow, the Prime Alloy. The Alloy features the new Forged 7000 series aluminum riser which is not only stronger but gives the bow better balance. Another unique feature on the Alloy is the parallel cam design, which takes out cam lean and produces a straighter, more stable shot. The Alloy produces bow speeds up to 335 fps and has an axle-to-axle length of 33 1/4 inches, combined with a brace height of 6 3/4 inches. The Alloy has a suggested retail of $949 and is available now.