Skip to main content

Thankful for 35 Years of Scent Science

Thankful for 35 Years of Scent Science

Long-time Bowhunter Editor Dwight Schuh had a big smile on his face as we met in a busy hallway at the SHOT Show in Las Vegas. It was our annual trip to Sin City in search of the new year’s latest hunting products and, quite frankly, we bow guys sometimes felt out of place and overwhelmed along the Vegas Strip. But Dwight was all smiles, looking as though he’d serendipitously met an old friend. And he had. In his hand was a shiny silver dollar.

"Where’d you win that?” I asked him, now with a bright smile on my own face.

"I just ran into John Burgeson,” Dwight chirped, grinning from ear to ear, “and he pressed this silver dollar into my hand.”

Old School. That was John Burgeson, co-founder along with his brother Brian, of the remarkable company we’ve come to know as Wildlife Research Center.
WRC-First-Ad

John could be tough customer, too. I remember how hard he made us work to gain his trust — and his ad dollars. Young sales team members were more than a bit sheepish around burley John Burgeson. But he’d been burned early and overspent in marketing and from that point on John was going to make sure that whatever he bought was a fair deal. Regardless of where he was investing his marketing dollars, be it print, television, or online, John expected his money’s worth. And that’s what he got. But he also made his own customers a “100% Money-Back Guarantee” on the products they bought from him.


WRC-Bergesen.jpg

A tough Upper Midwestern kid from the suburbs of St. Paul, John spent a lot of time in the outdoors, hunting and fishing, but it was on the wrestling mat that his super-competitive nature first came to light. John excelled as a wrestler throughout his youth and eventually served as captain of the now Augsburg University wrestling team that challenged for the national title his senior year. Upon graduation, John applied that same dogged determination to meeting the challenge of starting a couple of new businesses, one of which was Wildlife Research Center, after he and brother Brian famously introduced the deer attractor Trail’s End #307 (named after the approximate number of formulations they tried before landing on the right mix).


From the very beginning, the Burgeson brothers were dedicated to sound business and brand-building principles and, of course, to bringing the finest science-inspired scent and scent-elimination products to market. First came their long line of amber-bottled lures, culminating in today’s super-premium Special Golden Estrus. Then, a variety of scent dispersal products from unique, synthetic felt wicks (think Key-Wick) to their amazing drippers (think game-changing Magnum Scrape-Dripper that not only makes lure last longer but inspires daytime buck visits). And then there’s the original odorless scent eliminator, Scent Killer (think Super Charged Scent Killer, “99% effective at stopping replicated human odor — 10 days after drying — in testing at Rutgers University,” and now available in an array of products for body, clothing, and gear).

Buck at scent dripper

Make no mistake, over the ensuing years since the Burgeson brothers founded Wildlife Research Center in 1983, the team has built an impressive resume of new product introductions. Many of the products were revolutionary at launch time, and they are surely evolutionary now. But rest assured, this family run business that started 35 years ago and progressed from a barn to an industrial park location to their current state-of-the-art facility outside of Ramsey, Minnesota, has a bright future.

In fact, even with the loss this past spring of their beloved co-founder John Burgeson, you might say that their future is Golden. John’s son, Sam, who had joined the company after working in other fields, and having studied chemistry and chemical engineering, is following in his father’s formidable footsteps. He has made significant contributions since joining the company over 12 years ago, and has been the President of Wildlife Research for a couple of years now.

The Wildlife Research Center team continues to work hard as ever, to innovate and introduce cutting edge scent and scent elimination products to help hunters be more successful. John would expect nothing less.


Without a doubt, the hunting community has a lot to be thankful for at this time of year, and the Bowhunter Magazine team is especially appreciative of those folks in the industry who have not only made solid contributions that enriched our time afield but also who have been solid marketing partners and first-rate friends. With that thought, we offer a respectful tip of the camo cap in honor of John Burgeson and the Wildlife Research Center Family. Thank you for 35 great years!

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Better Bow Accuracy: Release Arm Alignment

Better Bow Accuracy: Release Arm Alignment

On this edition of "Dead On," pro archer Randy Ulmer shows you how to properly align your release arm for better accuracy and bowhunting practice.

Tree Saddle Hunting: Tree Climbing with an Aider

Tree Saddle Hunting: Tree Climbing with an Aider

Go farther, hunt deeper, and trek lighter while enjoying all-day comfort with the newest tree saddle hunting gear and tactics.

Early Season Kentucky Whitetail Bowhunt

Early Season Kentucky Whitetail Bowhunt

Christian Berg begins the scouting process in Kentucky on his first whitetail hunt of the season.

Canyon Ranch Roundup Part 2

Canyon Ranch Roundup Part 2

Bowhunter TV's Derek Mleynek and Equipment Editor Tony J. Peterson head to Texas for a late-season mixed bag hunt in a truly target-rich environment.

See More Popular Videos

Trending Articles

The advantages to using a binocular bivy system are many, and they go well beyond providing full protection for your glass.Why You Should Use A Binocular Bivy System Field Tools

Why You Should Use A Binocular Bivy System

Joe Bell

The advantages to using a binocular bivy system are many, and they go well beyond providing...

The public needs to understand the value of harvested and consumed wild game.Understanding the Value of a Wild Game Harvest Industry

Understanding the Value of a Wild Game Harvest

Dr. Dave Samuel

The public needs to understand the value of harvested and consumed wild game.

Sometimes, it's a mistake to give deer too much credit for thinking.Can Whitetails Reason? Whitetail

Can Whitetails Reason?

Gene Wensel

Sometimes, it's a mistake to give deer too much credit for thinking.

As a bowhunter, you need complete faith in your physical ability to hike in to your hunting ground, stalk your prey, pull your bow stealthily and pack out your animal. That means it's essential to train for your hunt.10 Workout Routines Every Bowhunter Should Master How-To

10 Workout Routines Every Bowhunter Should Master

Adam Holt

As a bowhunter, you need complete faith in your physical ability to hike in to your hunting...

See More Trending Articles

More Industry

Bowhunter Publisher Jeff Waring honors Wildlife Research Center co-founder John Burgeson and salutes the company for 35 strong years!Thankful for 35 Years of Scent Science Industry

Thankful for 35 Years of Scent Science

Jeff Waring - November 18, 2018

Bowhunter Publisher Jeff Waring honors Wildlife Research Center co-founder John Burgeson and...

Late Editor Dwight Schuh to be inducted into the Archery Hall of Fame this summer. Dwight Schuh Inducted Posthumously into Archery Hall of Fame Industry

Dwight Schuh Inducted Posthumously into Archery Hall of Fame

Lynn Burkhead - February 13, 2020

Late Editor Dwight Schuh to be inducted into the Archery Hall of Fame this summer.

Jeff Melillo downs new P&Y world record black bear in New Jersey.New Jersey Black Bear is New Pope and Young World Record Industry

New Jersey Black Bear is New Pope and Young World Record

Lynn Burkhead - February 13, 2020

Jeff Melillo downs new P&Y world record black bear in New Jersey.

Bowhunter Says Goodbye to John "Maggie" McGee Industry

Bowhunter Says Goodbye to John "Maggie" McGee

M.R. James - October 25, 2017

"I am not a famous person in any way, shape, or form. I have never won any major archery

See More Industry

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE Arrow

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Bowhunter App

Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Phone Icon

Get Digital Access.

All Bowhunter subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now