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Hoyt Alpha Series

With a smooth draw cycle and solid back wall thanks to ZTR cams, the Carbon RX-4 Alpha is Hoyt's shortest flagship bow to date.

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Hoyt Alpha Series

Hoyt Alpha Series

With a smooth draw cycle and solid back wall thanks to ZTR cams, the Carbon RX-4 Alpha is Hoyt's shortest flagship bow to date.

Browning Defender Wireless & Patriot Trail Cameras

Browning Defender Wireless & Patriot Trail Cameras

From advanced wireless technology to solar panel power, Browning Trail Cameras debuts plenty of new options for hunters in 2020.

Rage X-treme Cut-on-Contact NC Broadheads

Rage X-treme Cut-on-Contact NC Broadheads

Larry Robinson of FeraDyne Outdoors explains the benefits of the new Rage X-treme Cut-on-Contact NC broadhead to Lynn Burkhead of Outdoor Sportsman Group at the 2020 ATA Trade Show.

SITKA Gear Women

SITKA Gear Women's Fanatic Lineup

From merino wool and synthetic base layers to midweight hoodies to the completely redesigned late season Fanatic series, SITKA Gear whitetail ambassador Alex Templeton says that the Bozeman, Mont. based company has a full line-up of new deer hunting gear designed especially for women.

ScentLok BE:1 Lineup

ScentLok BE:1 Lineup

Known for its scent adsorbing abilities powered by Carbon Alloy, ScentLok's Alex Jones discusses the great qualities of the company's new BE:1 clothing series for mid-season and late season whitetail hunts.

 ScentLok OZ Gear Chamber

ScentLok OZ Gear Chamber

ScentLok's Alex Jones and the OZ robot show off the company's OZ Gear Chamber that dispenses scent-killing ozone into ScentLok clothing, deer hunting accessories, and even boots in the special fold-out boot chambers.

Muzzy Broadheads One and X Models

Muzzy Broadheads One and X Models

FeraDyne Outdoors director of engineering Ryan Chalupsky discusses the company's new fixed blade One and the new double expandable blade model known as the X.

Rage Hypodermic NC and Trypan Expandable Broadheads

Rage Hypodermic NC and Trypan Expandable Broadheads

FeraDyne Outdoors director of engineering Ryan Chalupsky introduces the new Rage Hypodermic NC expandable broadhead for vertical bows and crossbows, along with the 150-grain stainless steel Rage Trypan expandable broadhead.

Excalibur Assassin Takedown

Excalibur Assassin Takedown

As crossbows continue to push the technological envelope at the ATA show, Ryan Schned of Excalibur Crossbows discusses the new Assassin Takedown model.

IQ Bowsight

IQ Bowsight's Define Pro Model

FeraDyne Outdoors director of engineering Ryan Chalupsky says that building on the DNA of last year's highly successful Define model of bowsight, this year's offering brings several new options and advantages with the Define Pro Model.

First Look: Hoyt RX-3 and Helix Bows

First Look: Hoyt RX-3 and Helix Bows

Hoyt Archery pro staff manager Evan Williams and "Bowhunter" magazine editor Curt Wells talk the new RX-3 carbon riser and Helix aluminum riser flagship bows brought to market this year by the Utah manufacturer.

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